Ordinary kids wallets: flimsy, bulky, lost within a week. Rough Enough’s black wallet: ▸ Detachable lanyard (no more “I dropped it!”) ▸...

Let’s be honest: Boys’ wallets have a tough life. They get crammed in backpacks, left on bleachers, and forgotten in lunchrooms. But with...

Let’s be real: Teens lose things. Phones, keys, wallets—you name it. But with the @RoughEnough kids wallet, we’re here to change that....

Meet 8-year-old Jake, who lost 3 wallets last year. His mom tried everything… until she found the Rough Enough Boys Wallet. Its secret...

The Playground Wallet Vanishing Act “Dad, my wallet fell in the creek!” Sound familiar? Standard wallets leap from pockets during skate...

The "Lost Allowance" Epidemic "Mom, my wallet fell out at the skatepark... again." Sound familiar? Standard wallets can’t handle teen...

The "Lost Wallet" Panic Ends Now Picture this: Your son’s at his first music festival – jumping, sweating, living his best life. Then he...

The Daily Struggle is Real Picture this: You’re juggling a coffee, phone, and backpack on a shaky bus. Or dancing at a festival. Now...

Picture this: Your child beams with pride, clutching their first allowance... only to lose it 10 minutes later at the playground. Sound...

Tired of your kid’s pocket swallowing treasures? ✨ Meet the 7-zone command hub built for tiny adventurers! Our Rough Enough Boys Wallet...