“My son’s wallet went through the washer AND dryer. We found it under soggy jeans — cards were dry, cash wasn’t even damp.” – Lisa, Mom...

The "Dead After a Month" Curse "Mom, my wallet split!" – the lament after skatepark tumbles or washing machine mishaps. Flimsy wallets...

“My son’s last wallet snapped during a skate trick. This Rough Enough tank survived 6 months of grinds — and still looks fresh.” –...

The "Lost Allowance" Epidemic "Mom, my wallet fell out at the skatepark... again." Sound familiar? Standard wallets can’t handle teen...

The "Lost Wallet" Panic Ends Now Picture this: Your son’s at his first music festival – jumping, sweating, living his best life. Then he...

Remember that sinking feeling? Your son grins holding his allowance... then poof! Wallet gone. Traditional wallets can’t keep up with...

Picture this: Your child beams with pride, clutching their first allowance... only to lose it 10 minutes later at the playground. Sound...

Tired of your kid’s pocket swallowing treasures? ✨ Meet the 7-zone command hub built for tiny adventurers! Our Rough Enough Boys Wallet...

​​Tired of flimsy wallets that can’t keep up with your kid’s active life? Meet the ​​Rough Enough Boys Wallet​​—engineered for young...

Let’s talk about the unsung hero of childhood chaos: the humble wallet. Not just any wallet, though – we’re talking about the Rough...